How to make money in 2023 with Google AdSense in Nigeria
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How to make money in 2023 with Google AdSense in Nigeria

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How to make money in 2023 with Google AdSense in Nigeria

If you have noticed, most websites you visit online have advertisements running on them. And do you know that the majority of these advertisements are served through Google’s AdSense program?

AdSense may be a crucial tool for monetizing your online material if you own a business or are a creative in the creator economy.

Millions of Naira are spent on advertising through Google Ads alone by brands of all sizes and digital marketing companies annually. You may monetize your content using AdSense without having to locate your own advertising. You can achieve it using Google.

In this article, we’ll guide you on applying to and getting accepted into the AdSense program as a South African creator or business, lay out some proven strategies on how to get the most out of AdSense, and provide you with the leading AdSense alternatives.


What is Google AdSense?

Almost two million users of the ad exchange Google AdSense may make money from their work. The majority of this content comes from websites and YouTube channels. There is Google AdMob for applications.

If you click on an organic listing instead of any of those ads, such as a blog, publisher, newspaper, or other listing, you may find that many of these sites also have advertisements, which are almost certainly served by the Google AdSense network. Google gets to keep 100% of the money they make from serving you ads every time you type a search query into Google.

But in order to sign up as a Google AdSense partner, you must first fulfill several prerequisites.

Google AdSense eligibility requirements


For you to be approved by Google AdSense, you need to be the owner of the site and have access to the backend of the website because you will be required to upload a snippet of HTML. Same as on YouTube, you will need to be the owner of the channel you would like to monetize with Google AdSense.

Unique and Interesting Content

Is your content distinctive? Did you use content that was plagiarized? Or did AI software create your content?

Your websites must have excellent, original content that complies with Google’s content policies in order to be accepted into the AdSense program. This means that the content shouldn’t contain adult or illegal activity-promoting material, copyrighted material, or material that is the property of another person.

Put yourself in the position of a marketer: would you want to advertise your goods and services next to a blog post that is poorly written, has scant content, offers little value, or was not even written by the author?

In addition to producing unique content, you want to create interesting content that offers value to the end user, whether it be satisfying their search for information or entertainment.

Are you 18 years old?

To sign up for your own AdSense account, you must be 18 years of age or older. If you’re not yet 18 and can’t wait, don’t worry! Your parent or guardian can sign up for AdSense using their own Google account.

Finally, read through Google AdSense’s program policies and make sure you did not miss anything.

Site’s Age

In some countries, like India and China, a website has to be at least six to twelve months old to be accepted by AdSense. Yet, most websites in other countries do not have an age restriction.


Having a significant amount of visitors is a criterion for Adsense eligibility. It is typically advised to have at least 100 unique visitors each day, although Google has not disclosed a particular minimum traffic requirement.

The Design of Websites

Your website must have a user-friendly design, clear navigation, easily readable content, and a quick loading speed in order to be considered for the AdSense program.

How do I sign up for Google AdSense?

To sign up for Google AdSense, follow these steps:

  • Go to the Google AdSense website (
  • Click the “Sign Up Now” button.
  • Enter your website URL and select your website language.
  • Create a Google account or sign in with an existing one. For website owners, you will need a Google account. If you are using Gmail or any other related Google product or service, you most likely already have one. If you have a Google Workspace account on your own domain, for example,, you could use that too.

And also note for the future that you will be able to link other Google accounts to your AdSense account, but you will not be able to change ownership of the account. So ensure that you will be able to maintain access to your Google Account in the future and that you will not change it.

It is preferable to create a second Google Account from your personal Google Account if you are submitting an application to the AdSense program on behalf of a business.

  • Your personal and website details must be entered into the AdSense application.

Your phone number and address must both be validated; therefore, you must also submit these.

When you sign up, your phone number will be validated, and your address will be checked by mail (this might take a month or two, but once your site has been authorized, you can start making money).

  • The AdSense terms and conditions must be read and accepted.
  • Choose or click on “Create account” from the menu.
  • You must add a little bit of code to your website or upload a file to a certain location when submitting it for approval so that the AdSense bots may crawl it before it is manually inspected by a member of the Google AdSense Team.
  • You may use Google’s SiteKit WordPress Plugin if your website uses WordPress as its content management system to automatically prepare your site for submission to gain Google AdSense approval without having to deal with any codes or file uploads.
  • When you submit your application, Google will check it to make sure your website complies with the requirements of the AdSense program. You’ll be able to get into your AdSense account and begin creating ad units to display on your website as soon as your application is accepted.

YouTube Channels

  1. Sign in to YouTube Studio.
  2. In the left menu, select the Monetization tab.
  3. Click “Start” on the Sign-up for Google AdSense card.
  4. When you’re asked to, enter your YouTube account password and re-authenticate when required.
  5. Choose which Google account you would like to use for AdSense.

Note: Sign in using the Google account associated with your current AdSense account if you already use AdSense for purposes other than YouTube, such as your own website or a blog.

The YouTube Partner Program, which enables you to make money from AdSense by allowing advertisers to advertise on your YouTube videos, may be applied for once you set up your AdSense account.

Both banner and video ads are included in this advertising. The advertisements that are shown, when they are presented, and where they are shown may all be altered.

You need to have more than 1,000 subscribers, more than 4,000 hours of public viewing time, and no community standards strikes on your channel in order to be approved for the YouTube Partner Program.

Check out our guide on making money with YouTube below:

The best tips to get accepted into Google AdSense

  1. Make sure your about and contact information is up-to-date and that it is clear who owns your website or YouTube channel.
  2. If you are applying to get approval for your website, make sure you have published at least 25 unique, high-quality articles and that your website is easy to navigate and has a privacy policy page.

Don’t panic if your website or YouTube channel is rejected; you can always reapply after resolving any problems that may have led to the rejection.

Google will also let you know why your site wasn’t approved, as well as what you can do to make sure it is the next time.

How to make money with Google AdSense

Whether it’s blog articles or YouTube videos, consistently create and share original, high-quality material with the goal of expanding your audience.

The more people who visit your website or watch your videos, the more ad impressions you will serve, which increases the amount of money you make by increasing the likelihood that they will see or click on an ad that is pertinent to them.

To increase your chances of making more money, utilize Google AdSense experiments, a great helpful option from Google AdSense, to try various ad styles, kinds, and positions.

Finally, provide your users with a positive user experience. Nobody enjoys having ten advertisements appear before they even get the information they are searching for.

The likelihood that you will provide them with an ad improves if they love reading your blog entries and the advertisements are not bothersome. This is preferable to shoving advertisements on them everywhere you can.

Learn about best practices and observe what others are doing to increase their AdSense income. Go to the Google AdSense YouTube channel to subscribe, then search for topics on online marketing and advertising.

Finding what works, sticking with it, and developing with it are ultimately the only options.

How much does AdSense pay per 1000 clicks?

The answer to this topic is difficult to give because it mostly depends on advertiser demand and the level of competition for your ad space. You should expect to make more per 1000 hits if you write on finance-related topics as opposed to, say, arts and crafts.

This does not exclude finance-related advertising from appearing around your content, though, since ads may also be customized to a user’s demographics, previously visited websites, and online hobbies.

The fact that you will also profit from ad impressions should also be taken into account. Some advertisers pay per 1000 impressions, or a CPM rate.

You will earn 0.03 cents for each provided impression if an advertisement is paying N13.77 CPM. Alternatively, to put it another way, regardless of whether anyone clicked on the advertisement, you would make $13.77 if you displayed all 1000 impressions.

You will be able to calculate your RPM (rate per 1000) for advertising or views after you start delivering adverts alongside your content.

Also, once you start receiving clicks on your advertising, you may calculate an average and calculate your earnings per 1000 clicks.

Note: Publishers earn 51% of the money from AdSense search and 68% of the revenue from displaying advertisements using AdSense for content. Here is further information about Google AdSense income sharing.

Using Google’s AdSense Revenue Calculator is another technique to estimate possible Google AdSense revenue in Nigeria. Simply choose your area, such as EMEA, and then the category that is most appropriate for the material you are producing.

READ ALSO: Freely Move to Austria and Earn 1400 Euros Each Month

How much does AdSense pay per click in Nigeria?

As previously mentioned, it is really difficult to give a solid figure due to it all being dependent on advertiser demand and competition. From my personal experience, AdSense pays anywhere between olid figure due to it all being dependent on advertiser demand and competition. From my personal experience, AdSense pays anywhere between N20 and N3000 per click.

Keep in mind that Google AdSense does not pay for clicks; rather, advertisers do, and that you split earnings with Google AdSense.

Google AdSense minimum payout in Nigeria

The minimum payment threshold for Google AdSense in Nigeria is N47,000. This is paid monthly from Google’s Irish bank account directly into your Nigerian bank account.

Advantages of using Google AdSense

To enable auto-ads, simply add a little piece of HTML to your website. Every time a user opens the page, Google will automatically select the optimal locations on your website to offer them relevant advertising.

You may manually design responsive and fixed-size ad units that you can position anywhere on your website if you’d like more control over the ads that are shown to visitors.

In addition to banner ads, Google AdSense also offers “native” ads that blend in with your website’s content, in-article ads that are excellent for monetizing articles, and “in-feed articles” that are excellent for feeds like a blog archive feed.

Alternatives to Google AdSense

You may monetize your content online using other ad networks and strategies than Google AdSense. There are also additional business methods, such as affiliate marketing. It often features bigger compensation and enables you to monetise your content by directly advertising goods and services. and AdThrive are the two most popular alternatives to Google AdSense. They could be more difficult to join and often only accept publishers and artists with 10,000 to 50,000 monthly visits, but if you fulfill those criteria, it might be worth a shot because of their higher RPMs than Google AdSense.

Make Google AdSense a part of your monetization strategies if the majority of your audience is Nigerian. Most Nigerian firms spend a lot of money on Google AdWords, which trickles down to AdSense.

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